Services

Directory Submissions

Our directory submissions are of two types: Free Directory Submissions and Paid Directories Submissions.

• Free Directory Submissions
  We have researched huge lists of free web directories that provide search engine friendly high PR links. We manually submit your websites and guarantee that we submit your website to the directories selected by you. As a testimony of submission we will provide the following:
• We would create an email ID for this purpose, so that all auto generated emails from the directories can provide a testimony.
• We would submit a detailed report of the directories the sites have been submitted to. This would include the following: Include the domain name, category the site was submitted, reciprocal link if provided, title and description used and other relevant details.
  
• Not all directories send a confirmation email. For this we would take a screenshot of the "Site submitted successfully" screen and upload it as a proof of submission
• Paid Directory Submissions
  Like the free directories, the paid ones are also well researched to ensure that you receive maximum value for money. They are different from the free directory submissions in the sense that they have high PR and are high valued for the quality links they offer.

Services

eCommerce Website Optimization

• If you have an ecommerce website, then you know how important it is to ensure that your products show up in the natural search listings ahead of your competitors. SEO for ecommerce website can be tricky at times, so we examine each such project in great detail and understand what's really required in order to get your products rank in top search listings.
• The principles of optimization remain the same… good title tag that includes the keywords you're targeting, good content on the page that includes the appropriate keywords, and links from other web pages to that web page… still are very important for optimization but the way it is achieved for ecommerce websites is a lot different from how it is done for static websites.
• Further, there are certain advanced techniques too like Search Engine Friendly (SEF) URLs, management of dynamically generated session IDs, parameters in query strings, interlinking structure of various dynamic web pages etc.
• Duplicate content is another important consideration while optimization of dynamic ecommerce websites. One of the reasons why dynamic product pages on a lot many ecommerce websites appear in the search listings and then disappear is that they're duplicates. You can’t think your product pages are duplicates, but the search engines can interpret in that sense easily. There are various techniques to avoid such a scenario and we take utmost care about duplicate content penalty while optimization of your website.

Services

On Page Optimization

• On-page optimization consists of optimization of website content, meta-tags, keyword density, link structure etc. We will tweak your website code & content to ensure "search engine friendliness" of your website. As part of on page optimization, we take care of the following:
• Keyword Research
  We undertake extensive keyword research for your website to list out the most important & relevant keywords and key-phrases for your website. These keywords will form a solid base for your SEO campaign.
• Content Review & Optimization
  We will review the content of your website & suggest suitable changes. These changes include sprinkling of essential keywords in your web pages so that it improves search engine rankings. Alongside, we also make sure that the content in engaging and interesting for the visitors.
• Competitor Analysis
  Our SEO experts will research the online marketplace for your website. We will scan a large number of the websites in your competition in order to analyze the reasons for success by using various optimization techniques. This helps in formulating success strategies that will get your website to top rankings.
• Meta Tags Optimization
  We optimize the Title, Keywords, Description, & other Meta tags in such a way that they re-enforce the main keywords and key-phrases of your website without spamming search engines.
• URL Optimization
  We optimize all the URLs of the pages so that they include appropriate keywords based on relevance. This process also involves modification of files names and query string parameters to achieve the desired results.
• Image Optimization
  This involved optimizing the Alt Tags of the images in a way so that they also help in the process of optimization.
• Site Navigation
  
• Structuring and internal linking of the website is one of the most important on page factors for SEO and we take this step very seriously. The navigation structure should be eye-catching and at the same time should includes keyword rich links to most important pages of the site. Apart from the above mentioned elements of the website, we also optimize for some other minor onpage factors too.

Services

Content Writing

• Writing clear, concise and search engine friendly content for websites is an art in itself. It needs to have a balance between targeting search terms and providing well organized and informative copy. All the tricks of trade might drive a large number of unique visitors to your website, but if they don’t find your content engaging & genuine they will move to another site in the search results in less than a few seconds. SEO Experts India offers a high quality copywriting service with an emphasis on content quality and search engine friendliness at the same time.
• We are well aware about how keywords are to be emphasized in a piece of text without compromising readability. We know how to engage visitors of a website, keeping them informed & interested and at the same time make the content attractive for search engines. We know how to get your message across to both customers and search engines at the same time.

Services

Link Building

• Link building is one of the most important parts of SEO. All search engines use links pointing to a site as a measure of calculating site’s relevance and importance. Though we should rely solely on links to achieve higher rankings, yet it should be noted that without a decent amount of quality links pointing to your website it is going to be very difficult to rank in top search listings.
• SEO Experts India manages link building campaigns that takes advantage of multiple link building strategies to help your website establish a high link popularity. As part of our link building program, your websites enjoy better link popularity and higher search listings.
• To develop quality one way links, we will search for relevant websites and approach the owners to link to your sites. Multiple techniques will be used for these requests such that it increases the chances getting the desired results. These links will positively affect the rankings of your website and will also increase the amount of traffic it receives.
• We don’t do any direct link exchanges that need your website to link another website. If the site owner we approach demand for a reciprocal link, we will links to their sites from one of the sites we operate.
• We recommend link exchanges with most valued & relevant vendors / partners only. Hundreds of chained link exchange pages would only bring down the quality of your site and would also degrade the rankings of your website.

Services

Pay per click management

• Pay-per-Click Marketing or SEO CPC is one of the fastest technique by which business owners can expose their websites to potential customers.
• The concept is very simple. First, we choose a set of "key phrases" related to the products or services we want to sell. We can then place a bid on these key phrases. In other words, we agree to pay a specified amount to the advertising service (Google, Overture, Adcenter etc.) for every click on our advertisement. The more we bid, the higher our listing will rank among all the competitors for the same search term.
• It is true that around 80% of all internet users prefer to click on organic search listings. While only the remaining 20% of visitors click on sponsored advertisements, the investment in pay per click advertisements is still a sound marketing strategy as long as a positive ROI is ensured.
• Pay per click management alongside organic Search Engine Optimization (SEO) has become one of the most popular marketing strategies internet businesses today. An effective and well thought PPC campaign will definitely increase online sales.
• Along the most popular Pay per click search engines schemes are Google Adwords, Yahoo! Search Marketing and Microsoft adCenter.
• SEO Experts India will ensure that your PPC campaign is built correctly using well targeted keywords and would monitor it regularly to ensure the desired results. We will set up and track your campaign to achieve a highest click through rate (CTR) and a high overall return on investment (ROI).
• We do not forget our PPC adverts instead we ensure that time is spent on nurturing the campaign and fine tuning the key phrases to achieve the best results.

Organic SEO

Organic Search Engine Optimization

• Organic Search Engine Optimization is a gradual process which focuses on making a website more and more “search engine friendly”. Unlike sponsored listings, results from organic SEO are essentially free. High ROI can be achieved from organic SEO if a website ranks well in top search engines.
• Organic SEO involves fine tuning a website so that it moves towards the top of organic search listings. We position websites for maximum search engine performance using a comprehensive optimization approach. Our approach includes quality content writing, strategic link building and site design re-engineering. Our white hat and effective approach combines SEO techniques like Strategic Keyword Research, Organic Optimisation, Link Building, Web Analytics and Competitor Analysis - to position your website right where it needs to be – at the top of search listings.
• We use a combination of content driven optimisation techniques to keep our clients among the top rankings. SEO Experts India knows the importance of focused copywriting and strategic link building, but we also keep abreast about the ever-changing techniques of SEO and how they can be beneficial to our clients.
• We use ethical & white hat organic SEO tools and techniques to ensure consistent results & long lasting high positions. We have the expertise & experience to conduct in-depth research. With us on your team, you will see measurable results.